When starting a new business there are a number of important financial
considerations. Begin with these:

  • What will be the total start-up cost for the new business?
  • Have you been conservative in your financial estimates?
  • Where will your start-up capital come from?
  • What weekly/monthly expenses will your new business have during
    the first 6 to 12 months of operation?  
  • What is your budgeted income from sales for the first 6 to 12 months?

NOTE: Two of the major reasons for small business failures are under-
capitalization and ineffective marketing.

Investing Your Own Money Starting A New Business








There are only two ways to grow a business - through marketing and
innovation.
Both will cost money to implement.

Saving Money By Running Your Business From Home

The savings by working from home should be treated as a bonus and not
an excuse to spend money on unnecessary things. It is best to picture your
business in another part of town paying normal rentals and expenses.
I say this is because, many people view their home as a 'safe' haven, and
they become lulled into a false sense of security and complacency.  

Never lose sight of the fact that your home-based business is just that - a
business. It needs to operate just like any other business. It needs to have
clear financial goals, financial budgets, sales targets, plans, systems, and
programs in place.

Budgeting For Planned Business Expenses

The very process of thinking through these financial questions will        
develop your business acumen and lead to solid planning. When starting a
new business, you will incur several 'one off' costs such as: permits,
licenses, insurance payments, company registration, equipment, franchise
fees, office supplies, remodeling and redecorating, professional fees for
your solicitor and accountant etc. If you are starting off with very little
business capital then these kinds of expenses can be 'crippling' to cash
flow. Some new businesses underestimate and never recover from the initial
start-up costs.

Budgeting For Unplanned Business Expenses

The amount of working capital needed will depend on the type of operation,
the market and how much effort you are prepared to put into the new
business venture. However, regardless of that, it is usually best to be
conservative with your sales income estimates. Unanticipated expenses,
competitive forces, or delays, can all impact on the potential profit,
particularly when getting started in a new business venture.

A number of people starting off a home-based business forget to allow for
their on-going expenses. Every business needs working capital to keep
operating efficiently. These operating expenses include regular costs like
paying for: telephone, light, heating, debt interest, advertising,
maintenance, taxes, legal and accountancy fees, insurance, copying,
stationery, postage etc. They all need to be budgeted for.

Working capital is essential for any new business to achieve good steady
cash flow. Some new businesses have more of a problem with cash flow
than others. A lot depends on:

  • The debt level
  • How quickly suppliers need to be paid
  • Expenses
  • Sales
  • Whether the business has debtors or is strictly 'cash on delivery'
  • The level of profit

Budgeting For Personal Expenses

In addition to business operating expenses, you will need to plan for
additional capital to cover your personal expenses. You are going to have
to live on something to pay for: household expenses, car payments,
rent/mortgage payments, medical, clothing, entertainment, and taxes for you
and your family.  

After you have estimated start-up costs, working or operating capital
needed for the first 6 to 12 months, and personal expenses and obligations;
you may discover that you need more start-up capital than you thought.  It is
best to find this out
before you get too far down the track in your new
business.

Plan Your Marketing Budget

Your business will require a formal marketing plan and a marketing budget
to go with it. The marketing budget will need to take into consideration a
number of things including:

  • The size and location of your market  
  • The type of marketing tactics required  
  • How difficult (or expensive) your prospects are to reach  
  • The sales tools you'll need to compete effectively  
  • The level of competition in your market niche

The message is clear. Budget carefully, be conservative in your sales
estimates, be frugal with expenses, and set clear financial goals for your
new business venture. It is as simple as that - but how many businesses
follow that advice?

Surviving The Budget Balancing Act
When Starting A New Business

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By Small Business Entrepreneur Noel Peebles ©