When Working For Yourself It Is Not
What You Know That Counts Most
When you work in a big company you often get paid for what you know. The
same applies if you are a teacher, solicitor, or accountant - but this attitude
can spell doom when working for yourself.
Being in business for yourself is all about getting results. Knowing how to
produce a good product (or service) is only half the battle. You also have to
be able to sell, what you have to offer, AT A PROFIT. That’s why many small
businesses struggle. Often, the small business owner is very knowledgeable
and skilled at what they do, but does not know how to make the sale.
You can have the best product (or service) in the world, but if people don’t
buy, it’s worthless. RESULTS COUNT!
When Working For Yourself It Is Not
Just How Hard You Work That Matters
Employees are often congratulated for following company procedure. You
may even get a pay rise, bonus, or promotion for putting in extra hours.
When you work for yourself, long hours mean nothing without results. It is all
about working smarter not harder.
WITHOUT SALES YOU ARE NOT IN BUSINESS!
- You either make sales or you don’t.
- And, you can’t make sales without customers.
- And, they have got to keep coming back.
- And, sales are worthless without profits.
- And, profits are not possible unless the overheads are kept to a
minimum.
So, as you can see working for yourself is all about working smarter, not
harder. Unlike in the job world, you won’t automatically get rewarded for
working harder, or for following company procedure….
When Working For Yourself
IT’S RESULTS THAT COUNT!
You either get them or you don’t.
Two Working Smarter Not Harder Ideas:
Why Working For Yourself Is About Working Smarter Not Harder
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If you work from home, or run your own
small business, what are you doing to
make your business run more
smoothly?
Are you working too hard in your
business and not working hard enough
on your business?
We have all heard the expression "work smarter, not harder", but
'knowing' and 'doing' are different. When you are in business working for
yourself, working smarter needs to be a way of life, rather than just
academic theory that is never put into use.
By Small Business Entrepreneur Noel Peebles
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